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Cultural Creatives

How 50 Million People are Changing the World

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Are you a Cultural Creative?

You are likely to be a Cultural Creative if you agree with 10 or more of the following statements. You are probably a Cultural Creative if you...

1. ...love Nature and are deeply concerned about its destruction

2. ...are strongly aware of the problems of the whole planet (global warming, destruction of rainforests, overpopulation, lack of ecological sustainability, exploitation of people in poorer countries) and want to see more action on them, such as limiting economic growth

3. ...would pay more taxes or pay more for consumer goods if you could know the money would go to clean up the environment and to stop global warming

4. ...place a great deal of importance on developing and maintaining your relationships

5. ...place a lot of value on helping other people and bringing out their unique gifts

6. ...do volunteering for one or more good causes

7. ...care intensely about both psychological and spiritual development

8. ...see spirituality or religion as important in your life, but are concerned about the role of the Religious Right in politics

9. ...want more equality for women at work, and more women leaders in business and politics

10. ...are concerned about violence and abuse of women and children around the world

11. ...want our politics and government spending to put more emphasis on children's education and well-being, on rebuilding our neighborhoods and communities, and on creating an ecologically sustainable future

12. ...are unhappy with both the Left and the Right in politics, and want a to find a new way that is not in the mushy middle

13. ...tend to be somewhat optimistic about our future, and distrust the cynical and pessimistic view that is given by the media

14. ...want to be involved in creating a new and better way of life in our country

15. ...are concerned about what the big corporations are doing in the name of making more profits: downsizing, creating environmental problems, and exploiting poorer countries

16. ...have your finances and spending under control, and are not concerned about overspending

17. ...dislike all the emphasis in modern culture on success and "making it," on getting and spending, on wealth and luxury goods

18. ...like people and places that are exotic and foreign, and like experiencing and learning about other ways of life.


"While Cultural Creatives are a subculture, they lack one critical ingredient in their lives: awareness of themselves as a whole people. We call them the Cultural Creatives precisely because they are already creating a new culture. If they could see how promising this creativity is for all of us, if they could know how large their numbers are, many things might follow. These optimistic, altruistic millions might be willing to speak more frankly in public settings and act more directly in shaping a new way of life for our time and the time ahead. They might lead the way toward an Integral Culture.

When we discovered the great promise of this new group, we set out to hold up a mirror for them, so they could see themselves fully. We wrote a popular book that tells their story: what their culture is like, who they are as individuals and how they live, where they came from, and what they're creating now."

- Excerpt from 'The Cultural Creatives: How 50 Million People Are Changing the World' (Harmony, 2000).

Cultural Creatives Homepage

Rise of the Creative Class